Buyers Tips For Being Successful With Wooshii

Buyers Tips For Being Successful With Wooshii

Once your video or animation project is live on Wooshii there are a number of steps you can take to ensure that you get great pitches and find the perfect creative to work on your project

  1. Respond as much as you can - the more dialogue you have with the creatives the better.
    A great way to kick off a conversation with creatives you like the  look of is to post a question on their pitch

  2. Take a look at some of the creative profiles and ask some to pitch in the comments on their profile page. Be sure to include your project url

  3. Once your project pitching period finishes you can pick a winner. Check out their previous work on their profile to get an idea of style and quality.

  4. If in doubt, ask. The clearer you are with your creative the more likely you will be over the moon with the end results!

Don’t forget – we’re here to help! If you get stuck then just ask .

 

Don Draper – What does he know about video?

If you’re not a fan of AMC’s Mad Men, you may not be familiar with the character Don Draper. Draper is an advertising exec and the show’s primary character. When he’s not chain-smoking and drinking like a fish, he does, from time to time, offer pearls of wisdom that are still true in advertising today. Below, you’ll find a handful of his more memorable quotes, along with insights that can help you in the production of your next video.

“Change is neither good or bad; it simply is.”

Consider this quote if you’re still asking yourself, “Do I really need to use videos in my marketing?” The world is changing, and none of us can do anything about that. What’s more, the change is neither good nor bad. It just is.

As the world grows simultaneously bigger and smaller, one powerful tool you can use to connect with your clients is video. Videos allow for a personal touch that few other mediums can create. Embracing that change can keep you plugged in and connected to your customers.

“People want to be told what to do so badly that they’ll listen to anyone.”

Cynical, but true. The question is, who will people listen to?

The answer: whoever’s talking.

Video provides you with a way of creating conversation with your customers. Short (90 seconds or less) videos require minimal time commitment from your target audience, and have the potential to make a big impact. Make sure your voice is heard. After all, your potential customers will listen to someone. Why not you?

“Even though success is a reality, its effects are temporary.”

Even if you’re in the midst of a wildly successful quarter and profits are up, remember that success, while real, is fleeting. On the one hand, that’s kind of depressing. However, on the other hand, it makes the challenges of business fresh and ever-evolving, which can be fun.

Use the momentum you already have in your next video production. Don’t be too heavy-handed with your bragging, but be sure to include stories of your success and testimonials from happy customers. Make today’s achievements the seeds of future success.

“If you don’t like what’s being said, change the conversation.”

Good video productions create conversation between you and your customer base. That’s the power of video. When you create a video that is genuine, moving, persuasive and memorable, it may not fully replace a face-to-face conversation, but it has the potential to have similar impact on your clients.

A well produced video is an invitation. It begins (or changes the course of) a conversation, and gives you the opportunity to speak up, loud and proud, on behalf of your product. Think of your next video as a conversation starter, and move the discussion in the direction you want it to go.

“When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere. Just ask him.”

As you craft scripts and consider the mood and feel of your videos, it’s important that you keep in mind all the things that are important to your customers. If you want them to feel they are a part of a conversation (and you do!), your video needs to hit on the things that are important to them.

“You are the product. You feeling something. That’s what sells. Not them. Not sex.”

Ultimately, people don’t buy things. They buy feelings. They make purchases with their guts.

Yes, there will always be customers who buy on nothing but price. And yes, most consumers aren’t even aware of the emotionality of their buying decisions. Still, the choice to go with one product over another is never really as simple as it seems.

When you shoot a video, that’s your opportunity to sell not only your product, but yourself. It’s a chance to show, in a very authentic and personal way, who you are. Make sure your videos include those unique characteristics that make you different. Customers, given the opportunity to get to know you, will factor that into their choices.

While not all-encompassing, these tips are well worth considering when you begin to plan your next video project. You may not have much in common with Don Draper, but that doesn’t mean you can’t glean some wisdom from his words. Take your next marketing video up a notch by keeping his advice in mind.

A Week of Video Marketing, Video Production and Cool Video Stuff

Every day on the @wooshii Twitter account I post interesting, (well I think so anyway) posts on things I enjoy reading or viewing. Here is a few from last week

Crowdfunding Investor Videos

 

Interview with Phil Baker, Investment Analyst at Crowdcube

This video is for people who are almost (but not quite) satisfied with their crowdfunding campaign – and can’t figure out what’s missing.

Watch the video as Fergus and Phil discuss the secrets to getting successfully funded. It’s easier than you think to get funded, if you know how the system works

  • Equity Crowdfunding as a clever alternative to raising VC finance – see 00:25
  • How to make video the heart of a crowdfunding campaign – see 1:30
  • What enhances your pitch proposition? – see 2:10
  • If you have considered the impact of quality on brand perception and fundraising – see 3:02
  • Do you know the type of people who are going to fund your idea? – see 3:24
  • Financial regulation and crowdfunding: what you need to know – see 3:50
  • Who bases their investment decisions on video? - see 4:23
  • Style Tips. You will be surprised by what is successful - see 6:02
  • Tips for teams putting together videos - see 7:30
  • How much time is anyone going to give your pitch?- see 9:00
  • Using retargeting to stop investors from escaping - see 9:30
  • How long does it take to raise and how much is typically raised? - 10:30

 

**** If  you know someone who could use this advice, please share it with them ****

 

 

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If you enjoyed this video, you will also enjoy the first in this series with VC Permjot Valia talking about what he wants to see in a pitch video

If this video has inspired you to give crowdfunding a go, have a look at Crowdcube

crowdcube video

Investor Video Pitches

 

Interview With Early Stage Investor Permjot Valia

Nothing beats learning from experienced heads. As part of our ongoing commitment to ensure you are wildly successful with video we are to start running a series of interviews with individuals that can help you in your video strategies and planning.

First up we are talking Start-Ups and specifically investor pitch videos.

We were lucky enough to convince one of Wooshii’s first investors Permjot Valia to talk to us on camera about his experience receiving investor pitch video from startups.

NOTE: So this was our first go at running on screen interviews. There were some issues with sound and lighting. There, I admit it. But the interview was so interesting we thought we’d push it live anyway.

Permjot is a prolific angel investor in the UK, US, Canada and South Africa. He is the co-founder of a business recovery fund and also the founder of MentorCamp (a startup mentor event held in regions across the globe – mentorcamp.ca).

We cover

• whether a video pitch is a good idea
• what to include in your video pitch
• some tips on how to deliver the videos
• and a bunch of interesting stuff besides
There is a bundle of interesting commentary in the video but here are our quick three learnings.

1. The New York Pitch – Traction and Ask – Grab the investor’s interest with the headlines on your companies traction and what you are looking for

2. Quality – No excuse for bad quality videos. Quality videos sell your product, business and your ability to execute

3. The first 10 seconds – Hook them – Like any video you will lose interest quickly so you’ve got ten seconds to wow your investor into thinking, “let me hear more”

 

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**** EXTRA BONUS - Work with Permjot Valia to hone your investor pitch! ****

Permjot has worked with hundreds of companies coaching them in investor pitching. He has kindly agree to help one reader make their video pitch perfect.
Who knows you may even pick up an investor?

To enter simply SHARE THIS interview ….

 

and we’ll pick a winner to take advantage of this deal.

WOOSHII 2014