Beyond the Brand Lab

Beyond the Brand Lab

Beyond the Brand Lab – making it real

I am a very fresh ex-Googler, still experiencing a sense of inertia at not getting 150 emails day and still forgetting to eat breakfast before I leave home.

I was at Google nearly 8 years and spent the last few rolling out Brand Labs (among other things) for a whole bunch of clients. They can be quite exhausting events, being magic for entire days. There is a huge appetite to tell TV-ad-like stories for the first time, to create better content (how are businesses selling $10K holidays with 5 photographs and a map?) develop YouTube channel content and use video for remarketing in clever and personalised ways. Everyone comes out buzzing and full of big ideas.

A huge obstacle for me and my pals was production.

It’s video but it’s not a million dollar ad. Suddenly we have digital guys, online marketeers, even PPC bods, definitely MDs with the job of producing video for the first time OR needing lots of it – and certainly not doing it with million $ budgets. So the great Brand Lab aspirational ideas fall further down the to-do list.

As a Googler, my colleague Anna and I put on events like Meet the Producers where we invited innovative, unconventional production outfits to pitch to our clients where they answered questions around what their process was, how long it would take, how much it would cost. We heard from crowd-sourcers such as Mofilm, stock-imagery companies such as Getty Images, YouTube channel content producers. We also heard from Wooshii, which is a marketplace, like Airbnb, but for video production. It has 11K video-makers, as well as the benefit of setting your own budget.

The reaction to and popularity of Wooshii’s proposition – and the number of clients who went on to use them – was so stunning I thought …hmm there is something in this. And I joined them. Anna did too.

Rentalcars were one of those clients doing this stuff for the first time. Here is what they made happen.

So whilst we are a fashionable, scalable self-service marketplace, we do have humans. You know where to find me if you want to talk about making stuff happen.

Select A Winner by Friday 23rd May and Pay No Fees

Select A Winner by Friday 23rd May and Pay No Fees

At Wooshii we work hard to connect buyers with the right people to get their videos made. We want as many videos made via Wooshii and our 10 000 awesome creatives as possible!

To this end, we have decided to test whether our fees are a turn off when it comes to picking your final winner.

So how about this: if you choose a winner for your project in the by Friday 23rd May, we will refund your buyer fees!

This is a one-off test, so get in there and grab it while it’s hot!





Image pkmousie


Phil Nottingham – Startup Video Strategies (Interview)

Phil Nottingham, Distilled’s video strategist talks video marketing

Wooshii CEO Fergus interviews Phil Nottingham from Distilled on how startups can make the most of video in their marketing. This video is for startups and new businesses who have considered video but not quite found a way to make it work for them yet

Watch the video as Fergus and Phil help you figure out:

  • 00.40 Young startup companies going into growth phase – where does video fit?
  • 02:50 Content as the bread and butter of marketing
  • 03.15 Defining problems that video may or may not solve
  • 04:45 Looking at the unique value of video in reintroducing the human element to marketing
  • 06:50 Video as a way to convey emotion via music and image
  • 08:00 Onsite vs offsite video – understanding your video channel strategies
  • 10:00 A lunatic analogy about football and marketing funnels
  • 11:15 Youtube as a channel – 3 big things startups need to know
  • 14:00 Unique content – are you using the correct definition for your marketing videos?


**** If  you know someone who could use this advice, please share it with them ****



If you enjoyed this video, you will also enjoy the first in this series with VC Permjot Valia talking about what he wants to see in a pitch video and the second with Phil Baker, the investment analyst at Crowdcube, talking about getting the most out of crowdfunding videos

You can follow @philnottingham on Twitter. He is delightful


Buyers Tips For Being Successful With Wooshii

Buyers Tips For Being Successful With Wooshii

Once your video or animation project is live on Wooshii there are a number of steps you can take to ensure that you get great pitches and find the perfect creative to work on your project

  1. Respond as much as you can - the more dialogue you have with the creatives the better.
    A great way to kick off a conversation with creatives you like the  look of is to post a question on their pitch

  2. Take a look at some of the creative profiles and ask some to pitch in the comments on their profile page. Be sure to include your project url

  3. Once your project pitching period finishes you can pick a winner. Check out their previous work on their profile to get an idea of style and quality.

  4. If in doubt, ask. The clearer you are with your creative the more likely you will be over the moon with the end results!

Don’t forget – we’re here to help! If you get stuck then just ask .


Don Draper – What does he know about video?

If you’re not a fan of AMC’s Mad Men, you may not be familiar with the character Don Draper. Draper is an advertising exec and the show’s primary character. When he’s not chain-smoking and drinking like a fish, he does, from time to time, offer pearls of wisdom that are still true in advertising today. Below, you’ll find a handful of his more memorable quotes, along with insights that can help you in the production of your next video.

“Change is neither good or bad; it simply is.”

Consider this quote if you’re still asking yourself, “Do I really need to use videos in my marketing?” The world is changing, and none of us can do anything about that. What’s more, the change is neither good nor bad. It just is.

As the world grows simultaneously bigger and smaller, one powerful tool you can use to connect with your clients is video. Videos allow for a personal touch that few other mediums can create. Embracing that change can keep you plugged in and connected to your customers.

“People want to be told what to do so badly that they’ll listen to anyone.”

Cynical, but true. The question is, who will people listen to?

The answer: whoever’s talking.

Video provides you with a way of creating conversation with your customers. Short (90 seconds or less) videos require minimal time commitment from your target audience, and have the potential to make a big impact. Make sure your voice is heard. After all, your potential customers will listen to someone. Why not you?

“Even though success is a reality, its effects are temporary.”

Even if you’re in the midst of a wildly successful quarter and profits are up, remember that success, while real, is fleeting. On the one hand, that’s kind of depressing. However, on the other hand, it makes the challenges of business fresh and ever-evolving, which can be fun.

Use the momentum you already have in your next video production. Don’t be too heavy-handed with your bragging, but be sure to include stories of your success and testimonials from happy customers. Make today’s achievements the seeds of future success.

“If you don’t like what’s being said, change the conversation.”

Good video productions create conversation between you and your customer base. That’s the power of video. When you create a video that is genuine, moving, persuasive and memorable, it may not fully replace a face-to-face conversation, but it has the potential to have similar impact on your clients.

A well produced video is an invitation. It begins (or changes the course of) a conversation, and gives you the opportunity to speak up, loud and proud, on behalf of your product. Think of your next video as a conversation starter, and move the discussion in the direction you want it to go.

“When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere. Just ask him.”

As you craft scripts and consider the mood and feel of your videos, it’s important that you keep in mind all the things that are important to your customers. If you want them to feel they are a part of a conversation (and you do!), your video needs to hit on the things that are important to them.

“You are the product. You feeling something. That’s what sells. Not them. Not sex.”

Ultimately, people don’t buy things. They buy feelings. They make purchases with their guts.

Yes, there will always be customers who buy on nothing but price. And yes, most consumers aren’t even aware of the emotionality of their buying decisions. Still, the choice to go with one product over another is never really as simple as it seems.

When you shoot a video, that’s your opportunity to sell not only your product, but yourself. It’s a chance to show, in a very authentic and personal way, who you are. Make sure your videos include those unique characteristics that make you different. Customers, given the opportunity to get to know you, will factor that into their choices.

While not all-encompassing, these tips are well worth considering when you begin to plan your next video project. You may not have much in common with Don Draper, but that doesn’t mean you can’t glean some wisdom from his words. Take your next marketing video up a notch by keeping his advice in mind.