This is a great video from Wooshii member Jim Herkert, a whiteboard animation that lays out the 5 things that may be holding your message back from reaching your audience.
Check it out:
So to recap:
Too many messages trapped in a medium difficult for people to consume are a don’t;
Don’t noose your video in a 30 to 90 second snippet with a blatant marketing message;
Don’t give people a format that is hard for people to process (too many stats, for example)
Beware of video production companies that don’t deliver
Video analytics are important.
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The tips are great, and moreso the whiteboard drawing and animation looks great! Nice job Jim 
