Gone are the early days of Youtube, when talking to a webcam was all you needed to do for your marketing campaigns. Once businesses began to embrace video content as a viable advertisement medium, many started sinking money into content production to stand out from competitors and narrow the playing field. While tech advancements have certainly made it easier to get decent video values for less, you still need to master five production elements if you want to compete on Youtube.
Even the most basic, successful videos have solid writing behind them.
Present the viewers something logical and engaging from start to finish to keep them from clicking away. If you need to, brush up on your writing skills by reading online guides and tips for writers, including tutorials on how to structure a story.
Keeping It Together
Your video’s composition is its logical and narrative flow. Without a good flow, your viewers may experience confusion or simply lose interest.
Composition for basic videos is pretty straightforward, but if your video has a lot of effects or complicated edit, you may need to create a storyboard to avoid mistakes.
Trimming and Polishing
Never underestimate the power of good editing. You can improve footage quality and your viewers’ experience by properly editing your videos before shooting and then again before uploading.
Pre-production editing involves prepping a script and mapping out your ideas, camera angles and locations beforehand. Don’t be afraid to edit on the fly and re-shoot scenes if you notice your script has unnecessary sections or lines that don’t add to your story.
Post-production editing includes adding music, filters, effects or sounds, cutting footage and improving the quality of your recording, such as sharpening blurry segments. Experiment with editing software so you can make the most out of the footage you’ve got.
Spread the Word
Having amazing content doesn’t do you much good if no one is watching or talking about it. Use Youtube’s sharing options to help propel your content into other social platforms. Link back to your content on other social media websites and your brand’s web space.
Search Engine Optimization
You don’t need to be an expert at SEO but you must have the basic ideas behind keyword research, description and tag optimization and transcription for search engines down. Solid SEO practices are what allows interested viewers to find your content quickly.