Archives For All

On the heels of their announcement about search updates, Google has also revealed that they are working on a new video codec to change the experience of content producers. The codec is known as VP9 and may just come out as an open source and royalty free project if the company has their way. The new release is designed to improve performance over the H 264 codec that is the current standard for video viewing online.

Google announced the project, among other new releases from the company, at their annual I/O conference. The team claims that VP9 will cut the bandwidth required for high quality playback. If this is true, millions of viewers could enjoy a smoother viewing experience with fewer buffering breaks. This may increase the popularity of video even further, especially for people that haven’t embraced the technology because they rely on relatively slow connections. However, VP9 is still in development, so nothing is fixed in stone yet. Other new codecs are also on the horizon from other developers. The upgrade known as H 265 may prove to be more popular or efficient in the long run. However, Google is definitely aiming to improve the efficiency of data delivery as their content library continues to grow.

HIGHLY ENGAGING BANNERS

This campaign was pointed out to me by one our legal clients 

Take a look at this page

To the right you will see an embedded video. The video promises to explain a point targeted to the users of this websites interests. “Nothing amazing in that” you say… which is exactly what I thought when I first saw it. (What I did note was how well the video stood out against all the other advertising. In fact to me it looked like part of the site I was visiting… not an ad.)

Upon clicking the video it shifted me to a video page and the video started to play. Great I thought. Nice use of video content on this site

… but….

then I realized I had actually been shifted to a new advertisers site. The video was playing and I could see other engaging videos on the site.
What I couldn’t work out was what video ad-network or system the original AD was being served through…. Had they paid specifically for a video placement?
Banner ads are staple of online marketing life. Many companies use them and although the click through rates are generally low price points are such that they are still an attractive proposition to some.
BUT what if those banner ads could take on the form of more engaging content and increase your click through rate and then conversion.

This is exactly what had happened on the site with the embedded video … The embedded video is actually just a banner ad, an image like the one below made to look like an embedded video.

As a viewer I am drawn to the video due to its placement on a related site and the question it promises to answer.
Clicking the banner actually takes me to the advertisers site where I am then able to not only view the video but also view others that might be of interest.
The whole process feels seamless.
Whilst I have no data I would hazard a guess that the click through rate on this banner, (designed to look like video content) is higher than click through rates of traditional banner ads and that user continuation into a customer funnel is also higher. (We will test and report back)
In essence the advertiser had leveraged the existing banner ad networks as a great way to serve video content
Can this technique be applied to your business?
YOUR COMMENTS OR QUESTIONS ARE WELCOME

 

If your company needs to secure the trust of consumers in order to get them to spend quite a large sum of money, consider tailoring your videos to build credibility. Showcasing your knowledge and experience in an attractive video will show your consumers that you can provide exactly what you promise. Try a few of these tips for videos that communicate trustworthiness to viewers.

Show Your Face
Consumers want a face to connect with the claims you make. Even if you aren’t a professional actor, consider including at least a few minutes of commentary directly from you. Focus on talking slowly and clearly so every viewer can understand you.

Be Real
Don’t inflate your experience or make claims you can’t back up. Using hyperbole will only upset consumers, not impress them. Stick to the facts and offer supporting evidence as much as possible. If you decide to work in customer testimonials, give a name with each one to show that you aren’t simply writing your own praise.

Add Employees
Interviewing a few employees also provides credibility, especially if they will be the ones directly working with customers. A home renovation company or locksmith team can really use this technique to their advantage.

With the pending release of the new 007 movie – Skyfall – Coke Zero went out to make a video with the following tagline: “Unlock the 007 in you. You have 70 seconds!”

Using the format (and viral mechanism) where an elaborate scene is set up and then what is filmed is someone’s reaction to it, the video proved indeed to be viral material, by spreading amongst over 3 Million people so far, in just 5 days (the 2nd most shared video worldwide in the last 24 hours).

Check it out:

PBS has been making some nice videos in a series named “Off Book”, exploring incutting edge art, the artists that make it and the people that share it online.

The latest installment in the series is precisely one about animation and motion graphis:

Animation has been captivating audiences for more than a hundred years. From classic forms like hand drawn and stop-motion, to cutting-edge techniques like motion graphics and CGI, animation has a long history of creating style and poetry unachievable through live action filmmaking. It is a tool for educating, a place for experimentation and play, and a way of telling personal stories that reach the viewer with powerful visual metaphors.

Awesome stuff, check it out:

Liked it? Follow Wooshii for more:

Like Wooshii on Facebook           Follow Wooshii on Twitter          Wooshii on Pinterest          Wooshii on Tumblr

This is the latest completed project done through Wooshii: Greycon Ltd. wanted an animated video that explain the fundamentals of their product.

Being their audience businesses in many countries around the world, they specified that narration was not required and the use of any English text should be kept to a minimum.

So they came to Wooshii to post their project and creative Mike Dunkin won the pitch, turning their brief into reality.

This was the final result:

Here are some of the links we liked and shared over the past week:

ONLINE VIDEO BUSINESS

Fear And Loathing In Online Video

Will the iPad spark a new video creation revolution?

Newspapers Look to Targeting, Video to Boost Flagging Revenues

Tout’s Plans For Turning Video Status Updates Into A Business

TED Launches Animated TED-Ed Channel

What’s the Difference Between All These Video Formats, and Which One Should I Use?

Youku And Tudou Merge To Create Chinese Online Video Powerhouse

Wooshii’s The Online Video World #21 Newsletter

CREATIVE INSPIRATION

Making viral web comedy… Meet ‘The Teddynator’

A Rocking Table Covered in Ball Bearings Is More Entertaining Than Your TV

Exclusive: Behind-the-Scenes of Gorillaz’ ‘DoYaThing’

Martin Scorsese’s Film School: The 85 Films You Need To See To Know Anything About Film

‘Trale Lewous’ Is Official Skittles Spokesman Thanks To Viral Videos

A gorgeous retelling of Little Red Riding Hood, using silhouettes and plenty of horror

This Video on How Awful the Light Saber Battles in The Phantom Menace Are Will Ruin Star Wars for You

Dain Fagerholm’s stereographic drawings

Wooshii’s Creative Inspiration #50 Newsletter

And there you have it! Till the next one ;)

One. Trillion. Frames. Per. Second.

Ricardo —  December 13, 2011 — 1 Comment

Remember when we posted about a camera that would record video at one million frames per second? That’s so 4 months ago!

Now researchers at the MIT Media Lab “have created a new imaging system that can acquire visual data at a rate of one trillion frames per second. That’s fast enough to produce a slow-motion video of light traveling through objects.”

How amazing is that? We are already in awe of footage shot at 1000fps, let alone 1 trillion!! Granted, it is for research purposes only at this point, and they hint at consumer cameras application (along with other important real world uses), but will this kind of speed ever get to a camera one might afford? And if so, what would you need it for, what would you film?

Take a look:

And here’s another even more impressive video:

Video of a fruit illuminated by a femtosecond laser pulse and captured at an effective trillion frames per second. Light moves less than 1 mm per frame.

We have built an imaging solution that allows us to visualize propagation of light at an effective rate of one trillion frames per second. Direct recording of light at such a frame rate with sufficient brightness is nearly impossible. We use an indirect ‘stroboscopic’ method that combines millions of repeated measurements by careful scanning in time and viewpoints.

The device has been developed by the MIT Media Lab’s Camera Culture group in collaboration with Bawendi Lab in the Department of Chemistry at MIT. A laser pulse that lasts less than one trillionth of a second is used as a flash and the light returning from the scene is collected by a camera at a rate equivalent to roughly 1 trillion frames per second. However, due to very short exposure times (roughly one trillionth of a second) and a narrow field of view of the camera, the video is captured over several minutes by repeated and periodic sampling.

You can read more about it here.

This is the latest work from Wooshii member Kyle Roberts, a music video with a mix of techniques for band The Nghiems for their song ‘Dum Dum Dah Dah’.

The Nghiems stop motion music video, ‘Dum Dum Dah Dah’, is based off a fictional arcade game where the band members serve as the main characters. Creating this nostalgic masterpiece took over 4 months to produce and over 8,000 individual photos were used in this stop motion music video. Kyle Roberts and his crew went into intensive post production by superimposing the band members heads on action figures.

Awesome stuff, check it out:

As always, Kyle put together a very informative and educational making of, you should definitely check that out too:

After the success that was his Jedi Kittens video, Wooshii member Zach King has made a sequel to it that has become a huge viral hit: 1.2 Million views in 3 days!

Check it out:

Awesome job! You can’t beat cats + Star Wars for viral success – unless you use babies somehow…?!

Oh and by the way, here’s the great making of for the first video: