Checking the status of your ongoing campaigns is a must if you want to grow and identify what’s working and what isn’t. Luckily, campaign analysis doesn’t have to take up too much of your time or resources.
Reviewing common four metrics for each campaign video, which are view numbers, viewing duration, total visits and visitor counts, is pretty much par for the course. But there’s other metrics you can check to get a more accurate picture of your campaign’s success rate.
Look at the number of viewers per each visit, how many views you’re getting for each new visitor, the viewing length per visit and how much time is spent per view. These metrics give you a more in depth picture of visitor habits, especially when you compare them to the basic four metrics that are always looked at.
Use the metric data to tweak campaigns accordingly. For example, if you notice you have high view numbers on a video but your audience is largely exiting halfway through according to the viewing length for each visit, check the half point of your video. Something may be happening that causes viewers to lose interest or your content may simply be too long for your audience. Use feedback, such as comments, to help pinpoint the exact cause.