As the world’s largest and most popular search engine, Google is constantly updating their algorithms and other tools for determining which content deserves a high ranking position in the results. Whilst most video creators have been keeping tabs on the twice a year updates to Youtube’s system, you should be following Google search updates as well. These changes will affect how viewers can find your content, so read up before the company puts them into action later this summer.
Many of the changes included in this second update to the SEO are designed to stop the efforts of black hat administrators. These marketers attempt to game the system through various backlink and keyword scams. As Google only alienates searchers by allowing poor quality content to rise to the top, cutting out the power of black hat users is a major focus for them. Matt Cutts announced that the changes will drastically lower the benefits provided by random and unrelated linking efforts. Link spamming is one of the few techniques that still work for cheaters trying to boost video views, so the results should be noticeable if they work.
No one wants to lose their library of content or carefully crafted website to hackers, but it happens every day. Google plans to implement new ways of detecting when a website has been compromised by a virus or stolen information. They will also bring in new tools to help you reclaim your reputation once you have eliminated the issue of content theft. For many small to medium companies, these tools may be a godsend. Getting rid of a scammer’s damaging work can take weeks, months, or even years. Google has a lot to gain by improving their support for website and video owners.
The company is also exercising a little direct control over what appears when certain keywords are entered into the box. Eliminating pornographic results helps the search engine remain family friendly and the new algorithm changes should make it much harder for Google users to accidentally or purposely find adult content. Other blocked phrases will likely involve payday loans and other suspect industries. Only time will tell if website owners react badly to this decision. Quite a few legitimate websites may rely on these keywords for the bulk of their traffic, but both written and video marketing will do little for them if the entire search process blocks their results.