Staying on top of the next big thing is a must in the online marketing world. In order to stay a foot ahead of competing brands, you’ve simply got to try and anticipate trends right before or just as they happen. While no one has a crystal ball, some recent research and movements may just give a pretty strong signal of what’s to come for the rest of 2013.
Get Those Testimonies
Customer testimonial videos are likely to become a more important part of any solid video campaign. Consumer research company Forrester recently reported that while only 10 percent of customers believed ads, a whopping 70 percent trusted in recommendations from people they knew.
A testimony from a good and likable customer is certainly one good approach, but you’ll also need to consider web stars, such as popular Youtube personas, who are related to your industry. For example, if you’re a tech brand, a testimonial from a trusted tech star on Youtube can go a long way.
Keep It Simple
It’s tempting to inflate a video budget fast, but if you’re caught up in glitz and effects, you may miss out on the ever-increasing need for creativity. Use online tools and free software to polish videos for less than what professional production companies would charge and don’t be afraid to experiment and listen to feedback. At the rate viewers are watching videos, you’ll need to offer something special to stand out.
Social media matters and it’s not just all about Facebook and Twitter anymore. While Myspace won’t ever reach its glory days again, there are other platforms that are gaining traction, including Google+ and Instagram.
Your Youtube content shouldn’t simply be recycled or linked across all the social media websites available. Develop some specialized campaigns that focus on the specific strengths and audience of the platform. For instance, make some short clips solely for video on Instagram that get your campaign’s message across in the clean and creative way Instagram users are known to embrace. Content for Vine also must be short, sweet and memorable.
One size fits all ad styles are quickly going by the wayside. Tailor your content to your target audience’s areas, likes and dislikes to have the most impact but don’t make it so specific that you alienate possible crossover market segments. Experiment with different styles to get an idea of what your viewers are interested in.