In a previous post, we talked about the main points about creating great videos for your website, and one of things focused was Distribution. In this post, we go further and see how you can maximize this aspect with the tools available nowadays on the web.
If you recall, we talked about 3 main avenues for video sharing:
- your own website
- video sharing sites
- and social networks
It’s the middle one I want to talk about in this post, Video Sharing Sites.
There are plenty of these out there, being the main one Youtube, of course. Then you have Vimeo, DailyMotion, Metacafe, etc. And one thing to take into consideration is that every one of these has their own audience, so you may choose to upload the video only to Vimeo or Veoh because that’s your type of audience, but you may be limiting yourself just uploading it to those sites. And also, because having a certain type of audience in each site, doesn’t mean everyone who visits is exactly the same: the people who you want to show the video too may be in any of them.
So with all this in mind, the best thing to do would be to choose a few video sharing sites and upload to them all. This can be a very long process, but fortunately, there are services out there that allow you to upload the video to several different sites at once.
One of them, and the one we use at Wooshii, is HeySpread. It’s really simple, and it doesn’t have much more functionality that the uplading part. See a video of it in action:
Another good option is TubeMogul. They’ve recently focused more on advertising, but it can still be used to distribute videos on several video sites, and the analytics part is great too!
Finally, we have Visible Measures, which is also focused not only on the publishers part (you), but also advertisers.
So to sum it up, uploading the video to several video services across the web will sure get you more visibility, and thus reach the goals you want to with online video, be it get more brand or personal awareness, get more customers, more jobs, and so on.