Whilst most people investing in professional video production are representatives for small or large businesses, individuals may be able to benefit from a clip of their own as well. Video portraits allow you to showcase your unique story in a compelling and engaging way. However, they must be done correctly to offer benefits. These videos are also very specific in their focus, so have a plan for using it before you spend the money to have one made.
Professionals and Freelancers
Convincing clients to hire you can be tricky when you are a freelancer. You don’t have the benefit of a company backing you to prove your reliability or skill. A video portrait gives you a chance to explain yourself and show your personality to visitors. There’s little research on the effectiveness of these videos yet because they are so new. However, if leveraged properly, they could help you stand out from the competition. This could be immensely important if you are struggling to win clients over from more established professionals in a tough field.
Resumes
Many companies are now asking for video resumes when they are searching for a new employee. Most applicants will turn in basic clips recorded at home with a digital camera or a mobile phone. If you have the budget, investing in a video portrait shot by a professional will help you show your initiative and attention to detail. Don’t be tempted to send a video if it isn’t requested. Your interviewers will need to have time set aside to watch it. Keep it short and to the point and don’t include shots of your family. A testimonial from a previous employer may be compelling if the interviewers have requested videos that are at least three minutes in length.
Where to Post
Video portraits aren’t the kind of content that will thrive in the general search at Youtube. Use these kinds of clips in places that make sense, such as your resume page on your freelancing website. A short video in an artist’s portfolio can provide a client with insight into your style and skill. If you are working in an industry that requires innovation and creativity, a video portrait can really make a big impact. Ensure there is a potential audience before you spend the money to have a professional video clip produced that focuses on you and your story.
