As new reports emerge every week showing the continued rise of interest in online video, many marketers are still dragging their feet and finding excuses not to jump in. There’s no telling when the rise may taper off, but analysts don’t expect interest in video content to start dropping anytime soon. Investing in the right clips should pay off quite well in the long run. If you’re still trying to convince someone in your company to sign off on a video campaign, try some of these four compelling reasons.
You Can Use It Anywhere
Many companies choose to upload their content to a platform like Youtube or Vimeo. However, this doesn’t stop you from embedding it directly onto your Facebook page or onto the front of the website. Embedded video grabs the attention of a visitor and it invites them to stay and linger a while on your site. A single clip can be used for dozens of different spots without wearing out its welcome with viewers.
It Helps You Stand Out
As global competition increases, many companies are having a hard time standing out from their competitors. Developing a rich web presence through the use of professional video can help you rise above the rest. Stick to new ideas and build a strong brand image that is featured in every clip to tie an entire library together. If you become popular enough, you may end up focusing directly on video marketing and educational content for your customers.
Re-purposing Content
If you have been investing in other forms of web content, consider reusing it to create new video clips with less work. You can also find new ideas by tracking the success of certain articles or slideshows. If your tutorial on assembling a product has been read by thousands of visitors, consider turning it into a video. There’s no need to hunt for new ideas when you can breathe more life into topics you have already covered once before.
It’s Easy To Track
When you post a clip to Youtube, you can track how many people watch it. This is nearly impossible with any other kind of marketing medium not found online. There’s no way of knowing exactly how many direct mail recipients save the postcard or even give it a second glance. Measuring engagement and demographics is easy when you track viewer information.
