Gem Animation: Dumb Ways to Die

By chances you are one of the almost 20 million people who have seen this video, but we couldn’t help but to post it here on the Wooshii blog too, a brilliant animation with cute little characters singing a song with the… well, dumb ways to die.

It was made by McCann Melbourne as a safety campaign for Metro Trains in Melbourne is one fastest videos in the past year to reach 8 digits in views.

In a genius move and showing they know the web and viral content these days, they created a tumblr with GIFs from the animation. The catchy song, by Tangerine Kitty, is also on iTunes for sale, another great marketing touch.

Reaching the 20 million views now after being online for just a little over a week! Check it out:

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