This is an interesting report from NPD, and moreso as it got its data from 14 countries around the world.
It states that 18% of users are accessing online video on TVs on a daily basis, with some 25% accessing it several times a week, with movies driving much of that growth.
That is almost 20% of all users, a huge number.
It also notes that smartphones and tables are gaining terrain on the PC on online video viewing, and when it comes to China (urban China to be more precise) it says it is “the most online-video-friendly country at the moment“.
This seems to be, according to NPD, because Chinese users can access a lot more video content online than they can from domestic broadcasters and pay-TV providers.
In a statement, NPD DisplaySearch research director Riddhi Patel said:
“Online content is mostly viewed on computers or mobile devices such as tablets and smart phones, but TVs are increasingly becoming devices of choice for consumers, particularly since an increasing numbers of sets have either built-in connectivity or can be connected to the internet via a peripheral device such as a connected Blu-ray player or set top box, among others”
This confirms a trend we’ve been seeing that the ways people choose to see video online are getting more diverse, from their PCs to smartphones and tables, to TVs, but also that the TV share of online video is getting a lot bigger.
It also means that advertising networks will have to adapt to better serve video ads to the content displaid on the TVs.
With all this, online video is sure to continue its growth trend for the coming years.
Check the full report, here.