A few days ago comScore released their online video report for the month of July in the US, and once again they are very interesting to go through:
- 184 million U.S. Internet users watched online video, up from th 180 in the previous month;
- 36.9 billion videos were watched, compared with the 33 billion in the previous month;
- The average duration of the online content video was 6.7 minutes;
- Video ad views totaled 9.6 billion, down from the record-breaking 11 billion in the June 2012. But still: 9.6 billion video ads in one month, in one country!
- The average online video ad was 0.4 minutes;
- Google is still number one go to destination (Youtube), but the surprise is Facebook that conquers the second position after many months down in 5th and 6th place;
- Like last month, Google is also once again number one in video ads delivered, proof yet again that its Adwords for Video strategy is working pretty well;
- Video ads accounted for 20.7 percent of all videos viewed
- Video ads also accounted for 1.6 percent of all minutes spent viewing video online.
While all the numbers are still pretty big there seems to be a stabilization on the top in the US market on the month over month period.
We are interested to see now the evolution of this, particularly when mobile video views are taken into consideration, and also what’s happening on other countries on a monthly basis.