Most viewing and other data out there for online video comes from the US, and sometimes scarcely from other countries like UK, France, China, Germany or Canada. So it’s great when we get a few reports telling us how video is doing in other regions of the world.
The latest ones, from comScore, come from Italy and Chile.
First off Italy.
The report indicates that for the period of a month (May 2012):
24 million Italians watched online video
For an average of 144 videos
They Watched on average 15.3 hours of online video
Its audience online video audience grew by 27 percent over the past year (making it the fastest growing online video market in EU5 – France, Germany, Italy, Spain and the UK)
YouTube accounted for 90 percent (21.7 million) of the online video audience, making Google Sites the top online video property in May 2012.
Chile ranked as the most engaged online video market in Latin America;
9 in 10 Chilean web users tune in to online video;
6.8 million viewers watched a total of 1.2 billion videos during the month, an increase of 77 percent from the previous year;
Viewers watched an average of 176 videos (May 2012), an increase of 60 percent from the previous year;
When it comes to Chile, the numbers are very high aswell:
So what does this tell us? That indeed the monthly rise in numbers that we see in the US (the country we have more frequent reports of) is happening elsewhere in the world, and that the unstoppable force that is online video knows no barriers in geography or language in its conquest of the digital world!