Video search is a significant part of your campaign’s lifeblood. Uploading excellent content isn’t enough on its own, as your target audience still has to find it out of the millions of videos that may pop up in their search results. While there’s no one set of perfect search tweaking criteria, there are some simply things you can do to get yourself above your competition.
Youtube has its own algorithms based off of Google. Some basic SEO rules, such as getting a keyword in your title, certainly apply but you’ve got some extra bases to cover on the website.
Include a primary keyword into the title of your video’s file, as Youtube’s engine takes this into account. Don’t just include your keywords in your video tags. Toss in a few phrases used in the tags on videos you’re competing with but make sure they’re relevant to your content as well. You will get hit with a ranking penalty if any of your video descriptors aren’t related in some way to your content.
Always upload a transcription you prepared yourself or had a professional company create along with your video. If you don’t, Youtube will automatically make one for you for visually impaired users, but it’s it’s known for errors, with caption “fails” even becoming a viral joke. Since Youtube and Google’s engines take transcription text into account when assigning rankings and indexing, it’s important your video carry an accurate one.
Boosting your metrics should be an obvious goal, but remember that Youtube and Google both take your viewer’s behavior into account. Viewer hits and engagement length both play a role, so work on boosting your numbers to increase your rankings.
General Good Practice
Once you’ve got your target keyword identified, build some content solely around them. While you don’t want to leave creativity at the door, you do need some strong videos that convey your main keywords to build a viewer base.
Consistency is necessary for both a healthy campaign and brand growth going forward. Keep a steady supply of content coming if you want to increase your viewer retention and presence on the web. If cost is a significant concern when you’re making content, use simple and inexpensive formats, such as customer interviews and tutorials, to stretch out your budget. Look around for pre-existing footage, such as training videos you shot, to pad the content you already have.