The following is a guest post by Wooshii member Darcie King, co-owner of E Video Productions, a full service video marketing and production company specializing in online video marketing and event videography. You can visit their site at http://www.evideoproductions.net, and blog at http://evideoproductions.blogspot.com/
I admit it, I’m a Food Network junkie. Doesn’t it seem that every aspiring chef has to make something “3 ways”? Shrimp Three Ways. Potatoes Three Ways. Spinach Three Ways.
When thinking about how you can use Video in the Trade Show, Expo and Conference industry, “3 ways” just seemed to work. So, for your dining pleasure this evening, let me tell you about our menu.
Appetizer - Marinated Pre-Event Marketing
This delicious dish is flavored with a combination of planning and design prior to being carefully crafted months before the show. The video element can include interviews with key personnel, dynamic graphics and a storyline that will drive attendees, exhibitors and sponsors to your event. With a release date of 8 weeks before your event, and a reminder release at 4 and 2 weeks prior to the big day, your target audience will be sure to understand all of the key benefits of attending your conference, trade show or expo!
This sample is a graphics-based video, designed to hit quickly and drive excitement for the event.
Main Course – Display Video Du Jour
The video of the day is the centerpiece of your event or trade show booth! Whether you are the organizer planning the big key note presentation or a sponsor looking to jazz up your booth, this video will be the highlight of your customer’s experience with you. Honor a key person, educate the consumer or tell your company’s story with dynamic graphics, interviews, professional voice-over and more.
This video has been recycled to be used in multiple ways – further increasing the ROI. Not only was this video produced as a marketing tool for their website, but it is ideal for a trade show booth. It doesn’t rely on the narration to drive excitement (which can sometimes be difficult to hear on a busy expo floor). It brings stunning shots and perfectly timed graphics to entice the viewer to stop at the booth.
Dessert – Highlights Flambé
After the event, be sure to dazzle attendees with this hot dish – complete with testimonials, highlights from the event and all of the excitement from the day! This will not only keep your organization in the front of your customer’s mind, but will also encourage other potential customers to come out for your next big event. A highlight video is a key component of a successful video marketing campaign. Re-purpose this video next year as your appetizer & use it for Pre-Event Marketing!
This video speaks for itself – not only does it tell you about the event, but it also gives you information about the organization – making it a complete marketing piece that can be used in multiple situations.
And that’s it, great stuff! Thanks to Darcie for the post and let’s all get started cooking