We haven’t made a “Using Online Video For a Cause” posts in a while but these days, online video for social causes and institutions is as important (and as used) as for private for-profit companies.
And in this last few weeks two video campaigns have surfaced that are as brilliant as unsetting and shocking.
The first one is for the Irish Society for the Prevention of Cruelty to Children (ISPCC), titled “Children Believe What They Are Told”.
The girl in the video encompasses the many stories we hear from children every day of the week, children who experience feelings of worthlessness, who feel unloved and feel they do not deserve to be happy.
Worth noting that last year ISPCC had another shocking PSA that was banned even. This one:
The second campaign that also was recently released, comes from Finland – for Fragile Childhood – and it also features children. But this time to prevent alcohol abuse, although the themes are highly similar:
The campaign activities are also to highlight the fact that is still not widely understood how much harm parental drinking problems causes to children. For example, previous research has shown that every fourth Finnish child has suffered some harm because of its parent’s alcohol usage.
Take a look:
So as you see, both these campaigns are meant to shock you but by doing so, they’re making you share the video, talk about it, and carry their message.
And that’s why it is so effective to use online video to reach such goals.